With the Internet being so wide spread and especially with the prevalence of facebook, everything we do in our lifetimes will essentially be recorded. What this means is that no matter how hard we try to craft an image online, who and what we really are will be information that is readily available to the masses.
It is important to be conscious of your legacy and build good personal brand equity. If you are a fucker you will get fucked. Plain and simple. Being a good person, will be good for business and vice a versa.
Do what you can to improve your weaknesses, be someone that has a desire to help others and add real value to society. Good things will happen.